Canadians’ True Colours Revealed When It Comes To Sharing French Fries




In celebration of National French Fry Day on July 13th, New York Fries commissions survey to learn about Canadian French Fry sharing habits

TORONTO, July 8, 2015 – When it comes to French fries, it seems Canadians are happy to share their French fries, but prefer to be “the moocher” rather than the buyer, a survey commissioned by New York Fries reveals.

While 84% of Canadians say they are down for sharing, 72% of those surveyed admit they encourage a friend or partner to ‘order a large fry so they can eat theirs.’

So why do Canadians like to eat other people’s fries? 34% believe they are acting selflessly, assisting the other person with the task of eating their fries. And 51% admit they lack the self control to resist a friend or partner’s fries.

Fry etiquette

Of course, Canadians are polite and do practice proper fry etiquette when taking someone else’s fries. 76% believe one must ask or wait to be offered a fry before taking one from a friend or partner’s plate. Men feel the strongest about permission-based fry sharing with 80% specifying that you must either ask or wait to be offered a fry.

Male fry resentment?

While on the surface Canadians believe you should share your fries, it seems men may not be as happy with fry sharing. 20% of males said no way to sharing fries and 33% shared they wished their friend or partner would just order their own fries. A third of men surveyed also said they’d rather share their feelings then their French fries.

Who is fry-worthy?

57% of Canadians would share their French fries with their spouse or partner over a child or a friend. Men are 21% more likely than women to share their French fries with their spouse, but women are more open to sharing their fries with anyone.

Fry games off on July 13

There’s no need to play fry games on National French Fry Day because New York Fries is giving away a free, regular order of French fries to anyone who signs up for their FRY SOCIETY loyalty program.

To get your hands on free fries, visit www.newyorkfries.com and sign up for FRY SOCIETY by July 12 at 11:59 PM EST. The free order of fries will be loaded on all FRY SOCIETY member cards on July 13 and can be redeemed until July 31, 2015.

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About the Survey

The survey was conducted online with 479 English-speaking Canadians aged 18+ years of age, sampled from a representative research panel. The survey was completed from June 26 to July 7, 2015. The credibility interval for a sample of 479 people is +/- 4.5%, 19 times out of 20.

About FRY SOCIETY

New York Fries’ FRY SOCIETY is a deliciously easy, rewarding and free mobile loyalty program. FRY SOCIETY “Members” earn points towards free food at New York Fries each time they make a purchase at NYF. After 10 purchases, members can select any one item off the menu for free. FRY SOCIETY “Aficionados” (Members who pre-load their mobile loyalty card with money) earn even more rewards, including free fries on their birthday, and opportunities to double their points on select transactions. Plus Aficionados who load $25 for the first time will get a free regular poutine! Register for your Fry Society account at www.newyorkfries.com

About New York Fries

New York Fries is a privately-owned Canadian retail chain specializing in premium quality, fresh-cut fries and poutine. Located in all major Canadian malls, the 157 unit chain has successfully expanded to Turkey, China, the United Arab Emirates, Oman, Macau, Kurdistan, Saudi Arabia, Egypt and Bahrain with 34 international units. The brand, which recently celebrated its 30th anniversary, is a leader in the Canadian fast food market. In 2004, New York Fries became the first Canadian quick-service company to switch its oil to non-hydrogenated, trans- fat-free sunflower oil. In 2008, New York Fries won the Pinnacle Award for Franchisee Excellence, acknowledging its outstanding franchisee relations. New York Fries has achieved Gold level designation for being named one of Canada’s 50 Best Managed Companies in 2011, 2012, 2013 and 2014. www.newyorkfries.com

For further information please contact:

Sharon Obuobi
Instigator Communications
T: 647-345-7272
E: sharon@instigatorcommunications.com